Dear delegates,
We are very proud to announced that our congress’ special issue in Prisma Social Journal is just published. We would like to thank all the authors for publish with us their essays.
You can find all the papers in this link:
http://www.isdfundacion.org/publicaciones/revista/numeros/N_Especial%201/teens-and-ads.html
Best wishes.
(Click on the photo to see the video)
María del Carmen Pérez de Armiñán (Faculty dean), Raúl Eguizábal (CAVP1 Department director), Patricia Núñez, (Conference director and TWG ECREA chair), Guido Zurstiege & Sarah Kohler (TWG ECREA vice-chairs).
Congress opening
Esther del Moral (Professor at University of Oviedo, Spain).
Children caught in the magical world of Augmented Reality, advergaming and social networks
Esther Rozendaal (Assistant Professor at Radboud University, The Netherlands) & Eva van Reijmendal(Professor at University of Amsterdam, The Netherlands).
Is this advertising? Toward a more transparent media environment for children
Araceli Castelló Martínez, Cristina del Pino Romero, Victoria Tur Viñés (University of Alicante & University Carlos III, Spain)
Brand content strategies with celebrities targeting the teen market
Ana Solano, Tamara Bueno, Noelia García (Complutense University of Madrid, Spain)
YOYOMIOMIO. New media multimedia formats and gender literacy in early childhood
Lluís Mas Manchón, Àngel Rodríguez Bravo, Norminanda Montoya Vilar, Fernando Morales Morante,Elaine Lopes, Andre Wilson Salgado (University Pompeu Fabra & University Autónoma of Barcelona, Spain)
The influence of social values in the perception of body image in food advertising
Patricia Núñez Gómez, María José Diaz-Aguado, Laia Falcón (Complutense University of Madrid, Spain)
Gender literacy through ads and kids in Primary school
Ramón Martín-Guart, José Fernández-Cavia (University Pompeu Fabra, Spain)
Children in front of the television. A comparative analysis according to age and gender in Spain
Albertino Gonçalves, Esmeralda Tauber (University of Minho, Portugal)
Media awareness publicity: effects in children way of thinking
Guido Zurstiege, Markus Feiks (University of Tuebingen, Germany)
Consuming kids. How advertising practioners talk about kids, consumption and the ethics of persuasion
María José Canale, Antón Álvarez-Ruiz (Universidad Nacional de Entre Ríos, Argentina & Complutense University of Madrid, Spain)
Advertising and TV contents for children in Argentina: from the young spectator to the multi-screen user
Liselot Hudders, Pieter De Pauw, Verolien Cauberghe, Katarina Panic, Brahim Zarouali, Ralf de Wolf(Ghent University & University of Antwerp, Belgium)
Children’s processing of new advertising formats: how to improve children’s dispositional and situational advertising literacy?
Brahim Zarouali, Michel Walrave, Karolien Poels, Koen Ponnet, Liselot Hudders, Verolien Cauberghe,Pieter De Pauw (University of Antwerp & Ghent University, Belgium)
Considering advertising literacy from a methodological point of view: past practices and future recommendations
Valerie Verdoodt, Eva Lievens, Peggy Valcke, Dirk Voorhoof (KU Leuven Centre for IT & IP Law, Belgium)
Regulating advertising aimed at children in the digital era: too little, too late or too much, too soon?
Kristien Daems , Patrick De Pelsmacker (University of Antwerp, Belgium)
The appropriateness of new adverting formats aimed at minors: investigatin the advertisers’ and Parents’ point of view
(Click on the photo to see the video)
Pilar Lacasa (Professor at University of Alcalá, Spain)
Children and advertising: Methodological challenges
Victoria Tur Viñes, Carmen Fuente Cobo (University of Alicante & Centro Universitario Villanueva, Spain)
What to protect children from? Converging Patters of Regulation in Audiovisual Programmes and Commercial Communication in Europe
Luis Núñez Ladevéze, Teresa Torrecillas Lacave, Francisco Cabezuelo-Lorenzo (University San Pablo CEU & University of Valladolid, Spain)
European framework for digital literacy and Auctoritas problem
Antonio García Jiménez, Beatriz Catalina García, Maricruz López de Ayala (University Rey Juan Carlos, Spain)
Adolescents and YouTube: creation, participation and consumption
Mónica Díaz-Bustamante, Carmen Llovet, Beatriz Patiño (Complutense University of Madrid & Centro Universitario Villanueva, Spain)
The Sexualization of Children through advertising, fashion brands and media: legal and ethical regulation in Spain
Estefanía Jiménez, Maialen Garmendia, Miguel Ángel Casado, Paula Pineda (University of Basque Country, Spain)
Evolution of Spanish minor’s internet using habits (2010 to 2015): mobile technologies, new and old risks and challenges for the social environment
Francisco Cabezuelo, Luis Núñez-Ladevèze, Teresa Torrecillas-Lacave (University of Valladolid & University CEU San Pablo, Spain)
Home Auctoritas, digital skills and family learning environment: keys for the theoretical study of adversiting teen context in Spain
Pieter De Pauw, Liselot Hudders, Veroline Cauberghe, Charlotte De Kuysscher (Ghent University, Belgium)
Disclosing Brand placement to Young children: the role of advertising literacy and attitude toward the format
Nils S. Borchers (University of Mannheim, Germany)
Do children have to understand a message’s persuasive intent to be advertising literate?
Patricia Núñez-Gómez, María Josefa Establés-Heras, Katiusca Manzur-Herrá, Beatriz Lamela (Complutense University of Madrid & University of Alcalá, Spain)
Materials for advertising literacy
Rebeca Sáez (Social Media Manager at Omnicom Media Group – Spain.
The children and adolescents as target in the media and advertising agency
Marina Ramos-Serrano, Paula Herrero Diz (University of Seville & University of Loyola-Andalucía-Spain)
YouTubers and brands: the case of Evan Snyder
Julián de la Fuente, Rut Martínez-Borda, María Josefa Establés, Alberto Camiña (University of Alcalá, Spain)
Learning to advertise contents: social media, adolescents and personal branding”
Cristóbal Fernández Muñoz, Francisco García García (Complutense University of Madrid, Spain)
The use of mobile phones as tools for access and exchange of knowledge by students in Spain when studying: access to leisure, persuasive and regulated schooling contents; key factors to take into consideration to plan targeted advertising campaigns
Ana Jorge (University Nova Lisbon, Portugal)
WTF: Vloggers as digital ambassadors for the young generation
TWG Advertising Research Team, Patricia Núñez, Guido Zurstiege & Sarah Kohler
Congress closing
Dear delegates,
Dear delegates,
Dear delegates:
We are glad to present the official conference programme. If you find any mistake, please let us know.
Official Program 5 and 6 November 2015.
Conference committee.
Dear delegates,
We attach two PDF files about how to find our faculty and some information about Complutense University of Madrid.
We are very happy to meeting you in Madrid the next week.
Confererence committee
Dear delegates,
Dear delegates,
We have a draft of our conference programme. If you have any queries, please let us know by sending an e-mail to teensandads@gmail.com.
In the following link you can find the conference registration form: registration form CHILDREN, ADOLESCENTS AND ADVERTISING SYMPOSIUM TWG ADVERTISING RESEARCH ECREA-1
The conference fees are the following:
The fees cover refreshments, lunch and a copy of the book (no abstracts, full papers).
Fees must be paid before 21 October 2015. A copy of the bank transfer and the registration form must be sent to teensandads@gmail.com.
In order to assist to the symposium and / or to publish the papers in our special book collection, all the paper’s authors are required to pay the conference fees and fill the registration form.
If you have any queries, please send us an e-mail to teensandads@gmail.com.
We are glad to announce our keynote speakers:
We will send further information about their lectures.
Organization Committee.
"Children, adolescents and advertising" Symposium TWG Advertising research ECREA 